Is Artificial Intelligence In Marketing Overhyped?

A recent survey of more than 300 marketers by Resulticks found that almost half thought artificial intelligence was an overhyped industry buzzword and 40% felt skeptical when they saw or heard the term. The survey also found that 47% of marketers believed AI was more fantasy than reality. Artificial intelligence has certainly become the buzzword of 2018 as brands and retailers increasingly …

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