Kemira – Holographic 3D visualisation to demonstrate complex technology
Kemira is a global chemicals company, providing customers in water-intensive industries with expertise, application know-how and chemicals that improve its customers’ water, energy and raw material efficiency. Kemira’s focus is on pulp & paper, oil & gas, mining and water treatment.
At its annual Capital Markets Day, Kemira wanted to demonstrate the features and highlight the benefits of the high performance polymer technology for chemically enhanced oil recovery (CEOR) to a non-technical audience. Due to the nature of the audience, also business performance and potential of the technology needed to be made visible. To make a highly complex technology understandable to a crowd of non-experts in an interesting and memorable way is always a challenge. But to illustrate the business potential of the technology in a way the audience can relate to, is even more challenging. To better demonstrate its knowhow to a non-technical audience, Kemira decided to use advanced visualisation tools.
Solution – holographic visualisation
Stereoscape created an “outside-to-inside” animation within a holographic display, showing the technology to a detail. The eye-catching 3D animation demonstrates Kemira’s performance polymer technology as well as attracts visitors’ attention in an entirely new way. The animation was enhanced with colours and text to further accelerate understanding of the state-of-the-art technology. Stereoscape also created a 2D animated version – enriched with music – that can be utilised in other marketing channels.
Results – a versatile communication tool
The animation was shown for the first time at Kemira Capital Markets Day, where it helped Kemira to communicate the cutting-edge technology and its business potential. Making the invisible visible, the virtual presentation gives customers and visitors a chance to take a 3D-enriched digital look inside polymer waterproofing.
The content that Steroscape created makes polymeers and CEOR understandable and interesting also to non-technical audience. While doing this in a visually rich and informative way, it really hit the point. The animation has proved to be a useful and versatile communication tool for Kemira: the executives take advantage of it in one-to-one meetings with investors, the holographic 3D version helps the specialists in R&D to explain the technology to the non-specialists, and the 2D version displayed at the Kemira headquarters’ lobby entertains and informs all visitors entering the company.
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